The last ten years have seen a particularly intense increase in the degree of emphasis to climate issues as a whole and in the level of attention paid to climate change in particular. Finding practical, workable and cost-efficient solutions to the problems posed by Climate Change is now a world priority and one which links government and non-government organisations as well as the general public in a way not seen before. But even though climate change is a matter of great scientific relevance and of broad general interest, there are many problems related to its communication. Climate change is often regarded as too broad in scope, as too abstract in respect of its implementation, too complex and therefore too difficult to understand. Yet, much could be gained by ensuring matters related to climate change are better understood and if people are motivated to engage in the global efforts to address the challenges posed by climate change.
There is thus a perceived need for concrete action in order to address the problems inherent to the communication of climate change and to undertake a set of information, communication, education and awareness-raising initiatives which may allow it to better understood. It is on the basis of this reality that the "International Climate Change Information Programme" (ICCIP) has been created.